Posts Tagged Blogs

The Online Trust-o-Meter

You are a seasoned professional and you’ve worked hard to establish yourself as a credible, reliable expert in your field. Does your online presence reflect your position as a trusted advisor to clients and customers? When someone types your name into a search engine, where do you  place on the Trust-o-Meter? Do you come across as someone who knows what they are doing online? Do a quick rundown of these basics that affect your trust rating:

  • How do you show up in a simple search? Are there at least five accurate citations for you on the first page? Or, are you lumped in with eight other people with your same name? (There are seven other people named Steve Bruce on LinkedIn?)
  • Is your LinkedIn profile up to date and complete? Is your photo professional? Have you claimed your personal url? Is your bio optimized for SEO? Is everything customized? Does your profile still link to “My website” or “Company website” rather than to your url? Have you added industry specific applications to your LinkedIn profile? Are you utilizing applications that create regular touch points with your contacts such as Reading List?
  • Do you have a personal website? If so, when was the last time it was updated? Is the copyright notice in the current year? Is it mobile friendly?
  • Are you sharing your expertise and authority in a blog? Are you maintaining it regularly, or is it an abandoned shell of good intentions?
  • Have you claimed yourself and your business in directories, especially those specific to your marketplace?
  • Is your content accurate and grammatically correct? Typos and bad grammar are trust killers. This week’s Online Content Producers favorite from a large real estate company’s Facebook page: “Are you planning on attending any Open Houses this weekend? If so, where are they at?” Really, teen speak with a preposition on the end of the sentence? Sigh.
  • If you have a business Facebook page, YouTube channel, and/or Twitter account, are they skinned with graphics that support your personal brand? Is everything tagged and optimized for search? Is the content being updated regularly? Old content screams that you really don’t care enough to stay current, another trust buster.

These are just some of the basics that affect online credibility. We specialize in doing a deeper dive to assure that you and your brand are building trusting relationships online. It’s what we do and we love it.  We are here to help if you feel that your Trust-o-Meter reading is a little low.

Constantly Comment

Content Producers, Online Content, Constant Comment tea

If a tree falls in the woods and no one hears it, did it make a noise? We have to guess the answer is yes. If you have a blog and no one knows about it, did you make an impact? The answer is a firm NO. If you want to be involved in digital and content marketing, you have to go back to the basics – Reading and Writing.

If you haven’t already, start by setting up a reader that gathers the most influential blogs in your industry into one place for easy dailty review. I like Alltop, but use Google Reader too. Your daily routine has to include reading what’s being said in your marketplace. Next, share your thoughts and insight by leaving comments on the blogs that invite responses. Keep alert for blogs that allow you to leave your website url. This creates a “linkback” to your site. Linkbacks are important because they help with site traffic and search ratings.

It’s not hard. It’s just going back to basis. Read and write. Fortunately, the arithmetic is behind the scenes. If you do the first two well, you shouldn’t have to worry about the math! Google’s search bots will handle that part.