P.J. Crowley, spokesperson for the United States State Department seems to have decided its sweet to Tweet. Who is he speaking for? According to an Associated Press article picked up by The Orange County Register, Crowley “posted sharp responses to WikiLeaks, and promoted the visit of Chinese President Hu Jintao to Chicago by comparing it to the NFC championship playoff game between Chicago and the Green Bay Packers.” Is this Crowley’s attempt to humanize the State Department, or a platform for him to express personal opinion? It’s fuzzy and dangerous territory. It’s a challenge public servants face. He’s not Ashton Kutcher, and his stakes are the State Department.

Content can kill you if the platform and reasons for being on it are not clearly defined.