Newspapers are dwindling, not just in numbers but in content. Yet, there is some great wisdom to be learned from the age of printed news. One of the most important carryovers for online content producers is to remember to keep the most important information “above the fold.” In print this means the stories that show up above the centerfold of the newspaper. In web content, it means the content that appears when a page first loads – what the viewer can read without scrolling. Your most important message needs to be smack center on the page, above the fold. Before you join the hordes mourning the death ink on your hands after reading the days news, check your website to be sure the most important copy is above the fold.