The first post to YouTube was made five years ago. The star was an elephant. That elephant changed your life. Marketing your business will never be the same.

That first post to YouTube was filmed by two friends, one of which was marveling at an elephant at the San Diego Zoo. It set off a phenomenon that ushered in what the Los Angeles Times calls the “golden era of the 60-second video.” The article titled, “YouTube Turns 5, Can’t Wait to Grow Up,” cites some staggering statistics. Over 7 billion videos are streamed from YouTube every day, 24 four hours of video are uploaded every minute. By now we all have our YouTube favorites, and have had more than a few laughs sharing them with friends. But as far as your business is concerned, YouTube is a platform you cannot afford to be missing.

If you haven’t already, it’s time to join the elephant.