Archive for the Online Content Category

Social Media for the Good

You’ve seen the snarky signs in coffee shops, “We don’t have wi-fi. Pretend its 1995, put down your phones to talk to each other.” Insinuating that we are all too connected to social media time time suckers like Facebook, Twitter, Instagram, whatever your vice might be. This is a good week for social media. It has served for the good.

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According to The Washington Post “When social media was in its infancy, Americans watched in horror as Hurricane Katrina inundated New Orleans, marooning residents on rooftops, where they helplessly waved white sheets and held up signs for passing helicopters, often to no avail. Twelve years, several smartphone releases and billions of tweets later — as a powerful storm hovered over America’s fourth-largest metropolis — social media allowed many Houstonians to take their fate into their own hands. Using social media, flood victims who still had power were able to communicate with public officials directly or to bypass them entirely and coordinate their own rescues with private citizens.”

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Countless rescues have been made because someone saw a plea on social media. As WaPo reported, “John Nova Lomax — a Houston resident and senior editor at Texas Monthly who has written extensively about the city’s flood problems — said he noticed a Facebook post Sunday asking for someone to rescue a woman trapped on her roof with two dogs. The victim’s address was less than a half a mile away, he said, leading him to embark on a hapless rescue effort that ended when he reached an impassable bridge several blocks from his house in northwest Houston. Despite his failed attempt, he said, social media spawned numerous successful rescue efforts over the weekend, often through Facebook groups that formed to share information and facilitate rescues.”

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When used for the good, social media is a beautiful thing. A Guardian Angel. When used to empower hate and racism, its The Devil. This week, let’s hope the angels keep winning.

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Brilliant Content Marketing Idea of the Week

Online Content Producers

Unless you were hibernating earlier this week, you know a major eclipse rolled over the United States. The hype was loud and big, and vendors found many people on treasure hunts to find the correct type of glasses for viewing the celestial event.

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Pizza Hut, however, had one of the most clever content marketing campaigns that stood out. A short video showed customers how to make box viewer from a pizza box – presumably a Pizza Hut box that held the pizza you ordered for your solar eclipse viewing party. It was a quick and catchy way to promote the brand on day day when marketing noise level was running high.

Social Media is Not a Career

 

We have a couple of 20-something year-olds under our roof at the moment, which is why I took note recently of an article titled “20 Things 20 Year-Olds Don’t Get.” It’s written by Jason Nazar, founder of Docstoc for Forbes. He laments that he is long past his moment of being featured as a bright “20 Under 20” on a magazine cover, which makes him a credible advisor to the millennial generation.

 

In my opinion, he is spot on with one point – “Social Media is Not a Career”. The only exception I take to his advice is that it applies to everyone in marketing and communications today, not just the over-publicized Millennials. There is a plethora of self-proclaimed middle-aged social media gurus who would do well to listen to what Nazar has to say.

 

“Those job titles won’t exist in five years. Social media is simply a function of marketing; it helps support branding, ROI or both. Social media is a means to get more awareness, more users or more revenue. It’s not an end in itself. I’d strongly caution against pegging your career trajectory solely to a social media job title,” advises Nazar.

 

You can read more of Nazar’s wisdom here.