Think your business website isn’t large enough to require a Content Management System (CMS) with expiration capabilities? Tempted to skip the expense?  Don’t be tempted to cut that corner. Outdated content is a business killer. Expired offers, outdated listings, services you no longer offer will shout to viewers that you either don’t know what you are doing or don’t understand the importance of our presence on the web. And then there is a little pet peeve – the copyright notice. A © 2008 at the bottom of a site screams AMATEUR.  The best way to avoid stale and dated content is to use a content management system with expiration dates and an alert system that will allow plenty of time to research and author updates.

Setting the alarm to schedule site updates isn’t optional, its mandatory in today’s online business climate.