Online Content Producers

Unless you were hibernating earlier this week, you know a major eclipse rolled over the United States. The hype was loud and big, and vendors found many people on treasure hunts to find the correct type of glasses for viewing the celestial event.

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Pizza Hut, however, had one of the most clever content marketing campaigns that stood out. A short video showed customers how to make box viewer from a pizza box – presumably a Pizza Hut box that held the pizza you ordered for your solar eclipse viewing party. It was a quick and catchy way to promote the brand on day day when marketing noise level was running high.