Archive for May, 2011

Content Marketing Revolution? Try Evolution

When print magazines were in their heyday, there was a magazine for everything — even a magazine for the magazine trade – Folio. To its credit, Folio is still in print. An article in a recent issue declared that 2011 is the year of The Content Marketing Revolution. I think there is an extra “R” in that headline, and its a letter that makes a big difference in the meaning. Publishing professionals who have been in the business long enough to have developed expertise,  would suggest that its been an Evolution rather than an Revolution. And there is a big difference.

.

Content has always been important. It’s nothing new that companies recognize that communicating useful, educational, and pertinent content can play a significant part in a successful marketing plan. What has changed are the platforms and how the content is delivered. Professionals know that good content requires research, fact checking, analyzing the intended audience and understanding what they need. What makes a good content producer in today’s market is the one who understands all delivery platforms, whether web-based, app friendly or traditional print. They know how search engines work and how an audience seeks content, and can deliver content in a variety of platforms that serves the right audience.  And we got here not by a Revolution, but by Evolution.

The Trouble with TEDxOrangeCoast

If you want good content – online content that will bend and grow your mind, mosey over to TED.com. If you haven’t listened to a TED talk before, I think you’ll thank me. If you have, you already know what an incredible resource this non-profit committed to “ideas worth spreading” is. Being able to watch and listen to talks by some of the most amazing people of our time makes TED one of the best tools for lifelong learning.

But, despite all modern technologies connecting us at the click of a button, there is still no replacing the in-person human experience of connecting with other people. TEDx was born from the understanding that by empowering independently organized groups of people in their own communities to organize TED-like events, human connections would be made, great ideas would be shared, and maybe – just maybe – communities would be more innovative as a result. TEDx events are created by volunteers who are passionate about sharing, learning and coming together to make good things happen. So, what’s the trouble?

It’s a new concept, unlike any other conference. You can’t compare it to anything you’ve been to before. You have to submit yourself to being fully present. To listening, learning and interacting. That means taking time away from your usual day. It means turning off the phone. That’s the trouble. It’s so unlike anything you have ever done that you might be inclined to dismiss it and miss an incredible experience. Don’t! Take time-out for TEDx. For me, its TEDxOrangeCoast on May 19th. If you are nearby, hope to see you there. If not, seek out TEDx in your own community. Just like the tip about TED.com, I think you’ll thank me!

Cultivating Good Content


I attended a wonderful conference this week designed to help church leaders communicate in the contemporary communications marketplace. I ended up at The Cultivate Conference a bit by accident (well, obviously not really an accident, but by some heavenly symphonic collaboration I am sure). I am passionate about Skip1.org, and I was there to assist Shelene Bryan, with the visual content of her presentation.. Once I settled in I realized I was right where I was supposed to be that morning — in the presence of very creative, inspired people who were collaborating on how to best convey content. They talked about “how to tell the story” of their brand. In this case, their churches and ministries. Talk about passion. They shared a mission – literally. They know that getting their content online in the right way can make a deep impact on other people’s lives. Rather than competing as “social media gurus”, they were there to share, learn and try on ideas for successfully conveying meaningful content. No one was promising SEO miracles or trying to impress other with their social media prowess. It was refreshing and I am sure the result will be that each attendee’s organization will do a better job reaching people online. Some of the self-appointed social media gurus I encounter could learn a great deal about how these folks collaborate with a humble heart.

–Eileen Paulin