Archive for May, 2010

You Too Can be a Publisher

Publisher’s Weekly reported today that Barnes & Noble is entering the self publishing market this summer. The company’s new program, dubbed Pubit!, will be for digital editions only and will be available via Barnes & and Barnes & Noble eBookstore. An advantage of the new program is that works will be easily available to Nook users. The jury is still out on who is going to win the ereader wars. If you are loyal to your Kindle or are the proud owner of an iPad, this isn’t big news. It does however illustrate how easy it has become for just about anyone to become an author.

How an Elephant Helped Your Business

The first post to YouTube was made five years ago. The star was an elephant. That elephant changed your life. Marketing your business will never be the same.

That first post to YouTube was filmed by two friends, one of which was marveling at an elephant at the San Diego Zoo. It set off a phenomenon that ushered in what the Los Angeles Times calls the “golden era of the 60-second video.” The article titled, “YouTube Turns 5, Can’t Wait to Grow Up,” cites some staggering statistics. Over 7 billion videos are streamed from YouTube every day, 24 four hours of video are uploaded every minute. By now we all have our YouTube favorites, and have had more than a few laughs sharing them with friends. But as far as your business is concerned, YouTube is a platform you cannot afford to be missing.

If you haven’t already, it’s time to join the elephant.

Tweet Chats Aren’t Just for Kids

Peter Shankman‘s HARO is a great service that brings together members of the media looking for good sources and the folks at companies and businesses with stories to tell. I monitor HARO on behalf of several clients. One day last fall, I spotted an inquiry asking about parent’s college search stories. Having a high school senior and having endured two lengthy trips visiting over 20 schools, I sent a reply. Kelly Queijo from answered, which doesn’t often happen with HARO. She has stayed in touch, and checked back last week to see where our daughter decided to attend college. That reply led to being invited to participate in a Twitter Chat tonight with other parents, college admission professionals, private admissions coaches and the founder of

We just wrapped up an hour long chat which I thoroughly enjoyed. Stop and think for a minute about how it came to take place. An entrepreneur sought to connect with sources through HARO. The HARO alert went out. I read and answered. She stayed in touch via email and nurtured a relationship. When she asked me to take part in the chat (#campuschat), I was intrigued and happily gave an hour of my time. I have not met any of the other participants in person. In fact I live on another coast. But we connected, and shared. And without social media it never would have happened.

Yes, we talked about our kids. There was pride mixed with commiserating, and hopefully we gave some good advice. As parents we’ve invaded Facebook, now we are claiming Twitter! But seriously, Kelly Queijo now has advocates for her brand and the services she provides. It would not have happened without the content she offers and the platforms we utilized to connect on.